Bill Walsh
Some creatives design. Others develop or strategize. Mastering all three takes a rare combination of expertise, innovation, and vision.
With 20+ years of pushing boundaries in web design, front-end development, branding, and video production, this seasoned expert doesn’t just execute projects—he transforms them. A master of information architecture, visual storytelling, and digital innovation, he has built businesses from the ground up, redefining what’s possible at every turn.
Organizations don’t just walk away impressed—they gain experiences so impactful, they’ll wonder how they ever managed before. Whether leading creative teams, engineering seamless user experiences, or crafting unforgettable brand narratives, his work doesn’t just meet expectations—it obliterates them.
Simply put: If you want innovation that turns heads and leaves a lasting impact, this is the creative force you’ve been looking for.
Experience
- Full-Spectrum Digital Expertise – Directed web development, branding, marketing, and design (print, animation, motion graphics) across multiple hosting environments.
- Architect of Digital Strategy – Designed large-scale websites and microsites, crafting intuitive information architectures and compelling digital narratives.
- Video & Multimedia Leader – Produced high-impact video content, handling on-location shoots, post-production, and compression for seamless digital delivery.
- Cost-Saving Innovator – Transitioned organizations from proprietary to open-source platforms (e.g., WordPress), reducing operational costs and increasing flexibility.
- Client-Centric Problem Solver – Delivered technical support, in-person/online training, and detailed specification documentation, empowering teams to manage their own platforms.
- Future-Ready Digital Solutions – Developed and implemented AODA- and CASL-compliant sites, ensuring accessibility and regulatory adherence.
- Operational & Team Leadership – Managed hiring, training, budgeting, and project execution, leveraging tools like Asana and Basecamp for seamless workflow management.
Before co-founding Geek Oracle, Bill played a pivotal role at Evolusent (formerly Web Impact) delivering enterprise content management solutions to major corporations and government agencies, including Honeywell, Hockey Canada and CDIC
- Creative & Technical Leadership – Led the Development team in producing audio and video projects, shaping content from initial concept to final production.
- Enterprise Web Architect – Designed and maintained corporate websites and developed full back-end software (Prism) for content and video management.
- Cost-Saving Strategist – Spearheaded a software transition from ColdFusion to PHP, cutting agency expenses by $35,000 annually while improving system efficiency.
- Studio & Production Innovator – Designed and built a chroma key studio for in-house and client video productions, expanding media capabilities.
- Empowering Clients – Delivered hands-on training in web management, software tools (e.g., Photoshop), and digital personalization, enabling long-term self-sufficiency.
Bill began his career in institutional education at York University, where he designed and developed innovative digital solutions for Osgoode Hall Law School, Glendon Campus, and other university departments.
- Digital Transformation Leader – Designed and developed Osgoode Hall Law School's internal and external websites, transitioning them from static HTML to dynamic, user-friendly platforms using Flash.
- Alumni Engagement Innovator – Created and managed the Osgoode Hall Law School Alumni Association website, including an online donor submission system that improved fundraising efficiency.
- Collaborative Designer – Partnered with the Osgoode Communications Manager to redesign websites annually, aligning them with recruitment and engagement goals.
- High-Impact Web Solutions – Developed websites for International Association of Consumer Law, The Innocence Project, and Osgoode Professional Development, improving accessibility and outreach.
- Interactive Media Expert – Created a portable streaming project to record class sessions and enhance digital learning.
- Bilingual Web Developer – Designed and maintained the Glendon Campus bilingual website and intranet, expanding access to students and staff.
- Digital Recruitment Innovator – Designed and programmed Flash presentations for Glendon recruitment staff to use at university fairs across Canada, driving student interest and applications.
- IT Administrator – Managed Lotus Notes, Domino, and Quickplace for internal communications and file sharing across departments.
Portfolio
Geek Oracle | August 2008 – December 2020
Creative Director
Geek Oracle is a forward-thinking, full-service web and social media agency specializing in innovative digital marketing and enterprise technology solutions.
Background
Co-founded Geek Oracle with two partners, playing an integral role in building a diverse and prestigious client base across North America, including Pepsico, Mercedes-Benz, Keurig Dr Pepper, Toyota, and Castrol. Directly or indirectly contributed to all aspects of the agency’s operations, leading creative strategy and innovative tech solutions.
Responsibilities and Achievements:
- Full-Spectrum Digital Expertise – Led web development, branding, marketing, design (print, animation, motion graphics), and administration across multiple hosting environments. Crafted innovative user experiences, scalable websites, and engaging content.
- Cost-Saving Strategist – Transitioned clients from proprietary to open-source platforms (e.g., WordPress), saving thousands in operating costs while improving flexibility and control.
- Client Empowerment – Delivered technical support, training, and documentation, enabling clients to independently manage their platforms and stay ahead of digital trends.
- Future-Ready Solutions – Developed AODA- and CASL-compliant sites, ensuring accessibility and regulatory adherence.
- Team & Operations Leader – Managed day-to-day operations, including interviewing, hiring, training, and outsourcing personnel, as well as overseeing budgeting and project management using tools like Asana and Basecamp.
Work:
GoodFootDelivery.com
Venator.ca
ApriINC.com
pc350.com
Canada.ca
OneStepAheadMobility.com
FightToEndCancer.com
PartnersAndEdell.com
Cancer.ca
BoomerangHealth.com
BenjaminMoore.com
KargoKing.com
CrushWineBar.com
BrookfieldPlaceNewsAndEvents.com
Vifloor.com
LiveManulifeCentre.com
OrbitelCom.com
Purpose.global
TheICA.ca
Castrol.com
Trisura.com
PMI.com
Micralyne.com
Toyota.ca
DavidCDingwall.com
DPAI.ca
ShopManulifeCentre.com
ManulifeCentre.com
ReveraLiving.com
DriverCheck.ca
Chubb.com
ClubLink.ca
BodyPlus.ca
NutritionHouse.com
Toronto.ca
Futz.com
Zync.ca
Mastercard.ca
TheCollective.ca
hts.on.ca
SeniorDiscoveryTours.ca
Rain43.com
ManitouInvestment.com
GeorgeBrown.ca
HealthandSafetyOntario.ca
Emond.ca
Evolusent | December 2004 – August 2007
Executive Producer
Evolusent (formerly Web Impact) specialized in delivering enterprise solutions to top-tier corporations and government agencies.
Background
Started as a web designer, quickly promoted to Executive Producer due to my ability to integrate digital video production and special effects into client solutions. Worked with major clients like Honeywell, Hockey Canada, and Cottage Life.
Responsibilities and Achievements:
- Creative & Technical Leadership – Managed the Development team in producing audio and video projects aligned with corporate objectives, overseeing everything from creative direction to final production.
- Enterprise Web Solutions – Designed and maintained corporate websites, including developing the back-end software (Prism) for content and video management.
- Cost-Saving Innovator – Led a key platform transition from ColdFusion to PHP, saving the agency $35,000 annually in operating costs.
- Media Production Expansion – Planned and oversaw the creation of a chroma key studio, enhancing in-house and client video production capabilities.
- Client Empowerment – Trained clients on a wide range of tools and processes, from website updates and personalization to software proficiency (e.g., Photoshop), enabling them to manage their digital presence independently.
Work:
Evolusent Website
President's Choice
Professional Engineers of Ontario
Atlantic Superstore
Professional Engineers Ontario
Canadian Superstore
Toronto Hydro
Urbana Corporation
Fujitsu
Golf Association of Ontario
Zhers
Loblaws
Osgoode Hall Law School | January 2001 – June 2004
Webmaster
Osgoode Hall Law School offers a globally renowned legal education through innovative curriculum and faculty expertise, fostering an inclusive academic environment.
Background
Promoted from Glendon Campus to Osgoode Hall Law School to expand web support and take on additional responsibilities. In this role, I not only provided web design but also contributed to running an innovative lecture streaming program and supported the wider tech team.
Responsibilities and Achievements:
- Web Design Leadership – Designed and developed the internal and external websites for Osgoode Hall Law School using HTML and Flash, ensuring they were both functional and visually compelling.
- Alumni Engagement – Developed and designed the Osgoode Hall Law School Alumni Association website, including an online donation system that streamlined alumni contributions.
- Strategic Collaborator – Partnered with the Osgoode Communications Manager to execute annual site redesigns aligned with recruitment goals, improving student engagement and application rates.
- High-Impact Projects – Contributed to key projects, including websites for the International Association of Consumer Law, The Innocence Project, and Osgoode Professional Development, improving digital outreach and visibility.
- Innovative Media Solutions – Executed a portable streaming project to record and stream class sessions, enhancing learning accessibility.
- Tech Educator – Delivered training sessions for faculty, staff, and students on general computer use and specialized tools like QuickPlace and Macromedia Contribute, ensuring smoother digital transitions.
Work:
Glendon College | July 1999 – December 2000
Web Designer
Glendon College offers a unique Canadian university experience, combining quality academics, a vibrant campus, and a commitment to bilingualism.
Background
Served as Webmaster for several Glendon websites, designing and maintaining both English and French student portals. Provided tech support to students and faculty, helping to ensure seamless digital experiences.
Responsibilities and Achievements:
- Bilingual Website Leadership – Designed and maintained the Glendon Campus bilingual website and Intranet, ensuring accessibility and engagement for both English and French speaking users.
- Recruitment Support – Developed and programmed major Flash presentations used by Glendon recruitment staff at university fairs across Canada, enhancing visibility and student engagement.
- Technical Support & Administration – Administered Lotus Notes, Domino, and QuickPlace, providing essential tech support for students and faculty while managing back-end systems.
Work:
Centennial College | January 1999 – June 1999
Web Designer
Centennial College has grown from a local community college into an internationally recognized institution with a global presence in countries such as China, India, South Korea, and Brazil.
Background
Contributed to a distributed learning course website for nursing students and provided ongoing tech support for distance learners.
Responsibilities and Achievements:
- Innovative Web Development – Worked on a cutting-edge distributed learning website using Flash technology, enhancing the online learning experience for nursing students.
- Tech Support Excellence – Delivered remote tech support for students and faculty, ensuring smooth access to online resources and course materials.
- Distance Learning Assistance – Provided over-the-phone support to distance learning students, resolving technical issues and facilitating their learning experience.
Work:
Testimonials
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